Are you increasing your bookings? Is your average selling price going up or down? How did your business do compared to last month or last year?

When you have a clear history showing trends you can decide if it’s a good time to increase your marketing outreach or slow down your paid advertising spend.

Filling out a long form is a major deterrent. Especially when asked probing questions like "What's your budget?"

Allow clients to design and discover what they like. If they don't book right away, they will land in your lead queue and you can thoughtfully follow up to help.